The rabbit you must never lose.
A cuddly rabbit sold in the millions for more than thirty years
We like to say that if you are over 25, you probably had a Bibi rabbit as a child. The rabbit has been around for more than thirty years, even though she only got the name Bibi later on. Maybe she was your favourite and now belongs to your children. Bibi is soft inside and out and comes in six colours for children to choose from. Maybe you will end up with all six.
Over the years we have received many lovely letters from rabbit owners about their most important cuddly toy.
A child has lost their rabbit, often on a trip to Sweden, and it has to be exactly this one. We still make it. Here are some of the letters we have received.
We lost the blue rabbit on the train home from Stockholm. My daughter did not sleep for three nights. In the end I found you, and you still make exactly this one. Thank you.
A relieved grandmother, Gothenburg
My son got his green Bibi from his great-grandmother, who is no longer with us. When it disappeared at the airport he cried all the way home to London. Is it still available? Please.
A father searching
We were at a wedding in Sweden and went home to Helsinki without the pink rabbit. The whole family is searching. It has to be that one, nothing else will do.
A grandmother in Helsinki
Which Bibi will be yours?
Children are drawn to the bright, contrasting colours. Tap your way to your favourite.
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{{ active.name }} Bibi from every angle.
A Bibi for every season, and every big day.
Bibi does not stay on the shelf. She comes along to nursery, down the ski slope, into the lake and all the way into Christmas night. Six colours, the same loyal friend.
Choose your colours and add them to the basket.
Mix as many colours as you like. Buy three or more and shipping is on us.
Choose colours on the left.
Secure payment via Stripe. You will receive an order confirmation and receipt by email right away, and Suzanne packs and sends your rabbit personally. By paying you accept our terms of purchase.
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Suzanne packs and sends your rabbits personally. Your receipt and order confirmation will arrive by email.
Characters we have taken all the way to a finished soft toy.
Companies, channels and designers come to us with a character, or just an idea. We turn it into a safe, huggable soft toy and take care of the whole journey. Here are some we are proud of.
Swedish Radio's much-loved blue monkey for young listeners, known from Barnradion.
Our role: the soft toy, huggable and child safe.
Acne's toy line: iconic, classic toys in a modern form with sustainable craftsmanship.
Our role: production of soft toys in the range.
The much-loved, witty characters that make children laugh.
Our role: soft toys of the characters.
See the press clippings from 2005 ↗ Corren, FutureDesignDays EXPO and press in Asia.
Make your own soft toy, from idea to finished product.
This is the heart of what we do. We help you manufacture your company's own soft toy, whether you sell hotel rooms, golf balls or cars, or are the designer of a brand new character. If you have a character, or just a concept, we take it all the way.
Companies, designers, authors, illustrators and marketing departments. We develop the soft toy and also handle import.
Clients use the mascot in marketing, give it to guests and customers, or sell it to strengthen their brand. Does the gym want its own gym monkey? We can make that happen.
Soft toys require expertise in safety and quality (EN-71). That is why ordinary promotional companies do not make soft toys, and why people come to us.
Characters we have taken all the way to a finished soft toy.
The business is paused but starts up on request. New product photos are on the way.
Swedish Radio's much-loved blue monkey for young listeners, known from Barnradion.
Our role: the soft toy, huggable and child safe.
Acne's toy line: iconic, classic toys in a modern form with sustainable craftsmanship.
Our role: production of soft toys in the range.
The much-loved, witty characters that make children laugh.
Our role: soft toys of the characters.
See the press clippings from 2005 ↗ Corren, FutureDesignDays EXPO and press in Asia.
Who is Lukas? He was the world's finest black labrador, who faithfully helped test our soft toys for many years. Today the dogs Rasmus and Pascal have taken over.